June 2011

June 2011

How Efficient Are You?

'Good enough' no longer cuts it, and the stakes are higher than ever.

Convention Sales

Make this 10-point plan a part of your convention sales process.

Event Marketing

Seven smart steps for event success.

Caught in the Storm

Lincare CFO Paul Gabos doesn't think much of CMS' handling of competitive bidding.

Checking Out Discounts

Win-win or no-no?

Life Without Medicare

The question a lot of home medical equipment providers are asking these days is, Is there life without Medicare? Gerald Choate has an answer: Yes.

Making the Most of Scooter Sales

The scooter market is one of the most multi-dimensional segments of the home medical equipment industry. Look at Internet marketing and bundling packages to increase retail sales.

Fact vs. CMS Fiction

Let's set the record straight about 'competitive' bidding.