LAKE FOREST, Calif.--Apria Healthcare said it is reorganizing its geographic regions and making changes in upper management to boost sales and streamline operations.

In October, the $1.45-billion provider--which put itself up for sale in June--announced that it was no longer looking for a buyer, and would instead focus on revenue growth and operating improvements. The company has already announced plans to cut costs by consolidating its billing and distribution facilities nationwide (see HomeCare Monday, Nov. 14).

To increase sales, Apria now says it is restructuring field operations and sales organizations, realigning its current four divisions into three--each with five regions covering the eastern, central and western United States.

Jeff Ingram, who was the company's senior vice president, national accounts, has been named executive vice president of sales, with responsibility for both sales and marketing. Daniel Starck, who was Apria's executive vice president, business operations, has been named to the newly created position of executive vice president of customer services, with responsibility for all logistics, customer service, billing and collection functions. Anthony Domenico, formerly executive vice president, sales, and John McDowell, formerly executive vice president, logistics, have resigned from the company.

Apria offers home respiratory therapy, home infusion therapy and HME through more than 500 branches in 50 states.