AMHERST, N.Y.--The founder of Associated Healthcare Systems will be stepping back from day-to-day operations at the respiratory company, which has grown to nine branches since its opening in 1983.

Donald B. White, CEO of the $17 million HME, handed the reins last week to Peter Storey, who has been promoted from COO to president. Liz Woolrich has been promoted to vice president of corporate development, and Arletta Samulak has been promoted from controller to CFO.

"I'll still be involved in the business. I'm not retiring, just taking a little different focus," White said, explaining that he will have more involvement "in setting strategy and reviewing opportunity," including future growth and acquisitions.

Part of that strategy, he said, will be sales development that will include a new referral program with area hospitals to generate business, which is "especially [important] in the wake of lost revenues in the respiratory medication arena."

A longtime home care advocate and 2004 HomeCaring Award recipient, White served as the first chairman of the newly formed American Association for Homecare in 2001. He also played a key role in establishing two state organizations--the Medical Equipment Dealers Association of Western New York and the New York Medical Equipment Providers Association, of which he served as an early chairman.

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