Jack Evans is president of Malibu, Calif.-based Global Media Marketing, an HME consulting firm specializing in retail sales, layout and operations. You can reach him at jevans@retailhomecare.com or 310-457-7333.
Escaping the Medicare reimbursement model doesn’t have to remain a dream
The business model has changed, and so must HME providers
The future of HME lies in cash products
The products you display and sell, the attitude your staff presents--these need to reflect compassion and the understanding that you are dedicated to helping others live and age gracefully and with pride.
After several months of operating a new HME retail store, the owners, who had expanded from a traditional HME business, are very disappointed. Sales are
Is there an ideal revenue mix for HME businesses?
HME retailers must pay attention to the basics, just like in any retail store.
Make sure you understand what really sets a retail HME business apart.