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HomeCare's editorial package targets home medical equipment providers, most of which are family-held business with one or two branches and revenues under $3 million. They provide patients in the home with medical equipment (such as wheelchairs, beds and oxygen devices), medical supplies (such as mastectomy, ostomy, wound care and diabetes products) and a variety of in-home services (such as respiratory therapy, infusion therapy and enteral nutrition). While these companies generate 5-15 percent of their revenue from retail sales, most business comes through medical referrals and is billed through Medicare, Medicaid and private insurance companies.
HomeCare's goal is to serve these readers by providing timely legislative, regulatory and business news (in the monthly magazine and a weekly newsletter); in-depth analyses of various market segments; features on emerging issues and trends; practical how-to advice on business operations; best-practices profiles; and a constant stream of new product information.
