The Homecare Works! logo (which you can see in our newsletter and on our Web site) was developed by Medtrade, the American Association for Homecare and other HME advocates as a way to brand a consistent message for the industry. The purpose is for all industry representatives, including providers, clinicians and manufacturers, to use the logo to demonstrate and promote the benefits of home care on company letterhead, Web sites, advertisements and promotional materials, etc. For a copy of the logo, which is available in various formats, contact Medtrade Director Kevin Gaffney at [email protected] or HomeCare Editor-in-Chief Gail Walker at [email protected].