LAS VEGAS (March 29, 2016)—Manufacturer representatives from nine finalists in the biannual Innovative HME Retail Product Awards (sponsored by HomeCare Magazine) vied for the top three awards at the recently completed Medtrade Spring in Las Vegas. Session attendees and judges voted to determine the top three winners.
The Free2Go Rollator from Roscoe Medical Inc took second place. Officials at Medtrade Spring recently spoke with Ryan Moore, vice president, Professional Sales, Roscoe Medical Inc., about the special attributes of the product and the reasons it resonated so powerfully with attendees.
Q: Why did the Free2Go Rollator do so well?
Ryan Moore: There is no other product out on the market like this. It helps address a common problem that many seniors face when using a toilet that is too low or does not offer the support needed when sitting or lifting.
Q: Don’t ADA-compliant toilets already address this concern?
Moore: There is a misconception that ADA-compliant toilets address all the concerns of all individuals with reduced mobility. However, this is not true. ADA-compliant toilets/restrooms are designed for someone transferring from a wheelchair; not for those using a walking aid. There was an obvious gap in the industry, and the Free2Go Rollator addresses this gap and promotes independence.
Q: How can the rollator help HME Businesses?
Moore: The Free2Go Rollator is a cash sale item ($349 retail) and there are healthy margins for the provider. It solves a unique problem, and consumers are willing to pay out of pocket for it.
Q: What was the attendee reaction among people who visited the booth at Medtrade Spring?
Moore: Excitement! They had never seen anything like it. We displayed the Free2Go Rollator over a toilet, so visually, as attendees walked by, it instantly conveyed the benefits.
Q: Do you plan to attend Medtrade in Atlanta, scheduled for October 31–November 3 at the Georgia World Congress Center? If so, can you give us a hint of what you may be introducing at the show?
Moore: Yes, Roscoe Medical will be exhibiting at Medtrade in Atlanta.
Visit medtrade.com for more information.
—Greg Thompson
To view additional profiles of award winners from Medtrade Spring, click here.
