DETROIT (October 1, 2018)—Steve Greenbaum, CEO of ComForCare, a provider of homecare, has been appointed to the board of directors of the Home Care Association of America (HCAOA).

“We are excited to have someone with Steve’s experience in association leadership serve on the HCAOA Board of Directors,” said Phil Bongiorno, executive director of the HCAOA. 

Greenbaum previously served as the chairman of the International Franchise Association’s (IFA) Education Foundation in 2005. He also served as IFA Chairman of the Board in 2008.

HCAOA is a trade association for the homecare industry. Founded in 2002, it represents more than 3,000 companies that employ more than half a million workers across the United States. As a board member, Greenbaum will have a voice in the leadership, representation and education for the advancement of non-medical private-duty homecare and help to provide a strong unified voice to speak to the issues of concern within the private-duty homecare industry.

“It’s an honor and privilege to be on the HCAOA board,” said Greenbaum. “The number of Americans aged 65 and over are projected to double from 46 million in 2016 to over 98 million in 2060. As the need for homecare increases, and on behalf of a rapidly-growing ComForCare organization across North America, I look forward to representing our collective experience on the front lines of this industry and joining my fellow HCAOA board members to allow all those who want to age safely in place at home to have that opportunity.”

Visit comforcare.com for more information.