CINCINNATI, Ohio—Cornerstone has partnered with Pat Brown, founder of Surv, to acquire a majority equity interest in the new franchising company, Surv.
The company is a membership-based franchise business catering to busy homeowners of all ages and empowering seniors who wish to remain in their homes. Surv’s to-do list membership offers a one-stop shop for busy families and seniors to stay on top of their homes’ basic maintenance needs. FirstLight Home Care, also a Cornerstone brand, and Surv will work together to provide a comprehensive suite of services to care for the individual at home and care for the individual’s home.
In addition to home repairs and handyman services, Surv offers moving within the home and to a new home, decluttering, yardwork and landscaping, painting, junk removal, pressure washing, window cleaning and more. Surv currently has five franchises in Newport, Rhode Island; Nashville; Birmingham, Alabama; Raleigh, N.C.; and Holland, Michigan.
“We are delighted to partner with Pat Brown and welcome the Surv brand to expand Cornerstone’s ability to assist homeowners and support those who wish to age in place safely and comfortably,” said Bernard Markey, managing partner of Cornerstone.
“Surv is the right company and Pat Brown is the right founder at the right time to join the Cornerstone family of brands. We are looking forward to the growth of a system of great franchisees for years to come," said Bill Stewart, managing partner.
“I’m very happy about this ‘Avengers-like’ partnership of Surv, Cornerstone and BrandONE,” said Brown. “Surv’s mission, leadership and values align closely with those of Cornerstone, which provides capital and operational infrastructure, while BrandONE brings the franchise development expertise. These resources will greatly accelerate the growth and mission of Surv,” Brown added. “I especially want to thank Peter Barkman of BrandONE, who is a trusted mentor who introduced me to the Cornerstone team.”
“We are excited about our relationship with Surv,” said Glee McAnanly, CEO of FirstLight Home Care. “Simple home maintenance tasks can keep people from being able to stay at home. Our FirstLight Home Care franchisees and their thousands of caregivers provide care for people in their homes every day. With Surv, we can also help our clients stay where they want to be—at home.”
Michael Mudd, CEO of BrandONE, said they anticipate beginning active development of the brand on May 1.
Cornerstone Franchise Brands was represented by O’Melvney Myers as transaction counsel and Lathrop GPM as franchising counsel. Pat Brown and affiliates were represented by Loeb & Loeb.