OLD FORGE, Penn., March 28, 2013—The Golden team at Medtrade in Las Vegas knew they had a winner introducing Golden’s newest lift chair innovation, the Golden Cirrus PR508 lift chair. The Cirrus is the newest model in Golden’s patented MaxiComfort Ultimate Recline Technology line of lift chairs. “The new Cirrus was clearly a home run for us… our research and design team spent months on the chair’s design and features and they nailed it. Every dealer I demonstrated this new lift chair to, who sat in it and experienced our unique reflective pocket coil springs and plush back and armrest design, ordered one,” said Patricia O’Brien, Golden’s director of marketing.
The Golden Cirrus PR508 is the first Golden lift chair to feature pocket coil spring technology. Each spring seat pack features 49 pocketed springs wrapped in a total of 4” of combined seat foam (4” on the Medium size; the Large size chair features 5” of combined seat foam). The combination of foam and pocket coil springs sits on Golden’s proven heavy gauge steel spring seat platform.
“This seat design provides what we are calling “reflective support,” which means the seat moves with the person to always give them support and always provide contact with their lower body when they shift from side to side or lean while they are sitting,” says Richard Golden, CEO.
Another unique design element for the Cirrus is the armrest design. The kiln-dried northern maple hardwood armrests are covered with a combination of 5” of foam and Dacron to make it softer and more supportive than other models.
“What this chair is all about to our providers is offering them the highest quality, most profitable retail lift chair product on the market,” said O’Brien, who has presented retail cash seminars during the past several Medtrade shows. “Our research has shown it typically takes 30 minutes to sell a lift chair to a client. Low priced chairs are a great way to get someone in the door as a loss leader, but you need a high quality, luxurious lift chair on your showroom floor to make a bigger profit. A chair like the Cirrus gives providers the opportunity to offer their customers more than just a lift chair that gets them up and down. The Cirrus gives providers the chance to offer their customers a luxurious piece of furniture for their home that offers them more standard comfort features and conveniences. That’s what retail in the DME world is all about.”
For more information on the Cirrus, visit the Golden website at www.goldentech.com. Golden Technologies is the world’s largest manufacturer of lift and recline chairs and a market leader in the design and manufacture of scooters, power wheelchairs and luxury adjustable beds.
