ATLANTA—Trella Health, a provider of home medical equipment (HME) and infusion growth and productivity solutions, announced the release of its new integrated Marketscape customer relationship management (CRM) for HME and infusion organizations. Trella customers will gain a unified user experience that brings together strategy, planning, sales execution and performance insights. The new platform provides direct navigation between the market insights solution and CRM for complete account activity visibility and a more efficient workflow.
"At Trella, we are dedicated to understanding our customers' unique needs in the HME and infusion markets, and we are constantly innovating our solutions to provide them with the tools they need for success," said Rebecca Molesworth, VP of product, Trella Health. "We're thrilled to introduce our new integrated CRM solution to the HME and infusions markets, allowing organizations a path to achieve increased productivity, streamlined workflows, and better outcomes. With Marketscape CRM, we're not just helping our customers navigate the market; we're helping them create their own path to success."
Trella Health said it is dedicated to providing customers with solutions that best fit their business needs. The team has collaborated closely with a select group of HME and infusion customers to gain valuable insights into operational workflows, challenges and specific requirements that they have for Marketscape CRM. Guided by this feedback, Marketscape CRM will feature advanced reporting, improved usability and a seamless flow of assignments between CRM and Trella's Marketscape Insights for a streamlined workflow.
Marketscape CRM will also lay the foundation for future EHR integration improvements, Trella said. With CRM now integrated into Trella's Marketscape platform, the Trella team will be able to innovate more efficiently to support HME and infusion organizations in achieving their business objectives.
"We have a lot to keep track of, including strategic partnership opportunities, folding in payer relations and most importantly, ensuring we are targeting high-value offices correctly," said Jeff White, director of business development, infusion associates. "We really needed a centralized platform for our Liaisons to review, gather, and manage referral and partner information effectively. Although we considered four or five different vendors, Trella stood out as the best platform. Trella's Marketscape CRM and Marketscape Insights has helped transform our work, saving us valuable time. We are excited about the ongoing benefits of our partnership."
Trella Health's CRM integrates with more than 30 leading electronic health records (EHRs), providing sales and marketing teams access to referral stage tracking and success measurements. With the additional integration of Marketscape Insights into the CRM, users can experience a seamless workflow, from targeting exercises to preparing for conversations with referral partners.
