The home health care market continues to grow and eventually most consumers will need bath safety products. But traditional products that look institutional

“The home health care market continues to grow and eventually most consumers will need bath safety products. But traditional products that look institutional scare people off. For new products to be successful, they need to offer style, increased functionality and be easy to install before today's homeowners will consider adding them to the bath.”
Kevin Jones, senior product/brand manager, Home Care by Moen

“People are asking for products that are stylish, lightweight, that you don't have to assemble and are a little smaller but still hold the weight capacity they're looking for.”
Linda Maldonado, personal care product manager, Invacare

“Consumers want function, ergonomic, friendly design and aesthetics to hide the functional need.”
Dale Nash, director of standard HME products, Sunrise Medical