Led by Jack Evans and Ed Lemar, two of the industry's leading retail showroom designers, this special hands-on workshop will teach you how to redesign your own HME showroom. You will see what successful home health retail stores look like and how they:
- Create a great first impression
- Utilize effective store layout
- Make shopping a comfortable and educational experience
- Set traffic patterns that draw customers through the entire store
- Use better displays
- Meet their customers' home health care needs
Once you've learned about these key components, work with others to “build” a better showroom, and talk with the session leaders about improving your own store. Toss out your old gondolas! Open up your towering shadowed aisles! Learn how to make your showrooms inviting, open spaces that can work to generate sales!
Wednesday, March 17
8:30 a.m. - 10:30 a.m.
Medtrade Spring
Las Vegas Convention Center
Sponsored by
HomeCare®
“A successful and profitable retail showroom is not something that magically appears out of thin air. Rather, it is the result of careful store layout, a thorough understanding of customers' wants and needs, and aggressive salesmanship.”
— Jack Evans, President and CEO, Global Media Marketing, Malibu, California
“The results of designing an intelligent store layout and providing a high level of customer service are obvious. Store owners and managers who do so will see increased sales and improved return on investment.”
— Ed Lemar, Vice President, Gladson Store Design Group, Lisle, Illinois
For more information about Medtrade Spring, March 16-18, 2004, in Las Vegas, visit www.medtradespring.com or call (800) 933-8735 to register.
