“We have found that patients need joint therapy sleeves
and braces that do not overheat the joint or cause sweaty
discomfort, thus leading to poor patient compliance. In order to
meet these demands, softgood manufacturers are creating products
using breathable materials that are anatomically contoured and
comfortable to wear for long periods of time and during
activity.”
— Erin Gibson, marketing manager, Bauerfeind USA
“In the past, many of these products were routinely paid
for by insurers. Not anymore.”
— Tim Pennington, national sales manager for Surgical
Appliance Industries
“More dealers are getting into cash sales. We're finding a
lot of dealers that may have started a small [softgoods] section
just to get something on the wall. Now, the average opening order
[covers] 10 to 12 feet [of wall space]. They're devoting more of an
investment to softgoods. When they devote more space, they do a lot
more business.”
— Rhonda Newman, vice president of marketing, FLA
Orthopedics
