LAS VEGAS (March 15, 2016)—LabStyle Innovations Corp. developer of the Dario Blood Glucose Monitoring System, announced today the national availability of Dario in the U.S. The U.S. rollout follows the U.S. Food and Drug Administration's 510(k) clearance of the Dario in December 2015. The Dario made its U.S. debut at Medtrade's HME/DME trade show on February 29th through March 2nd in Las Vegas, where it was well received by industry participants and distributors interested in selling the product to their customer base.

Direct-to-consumer sales through LabStyle's U.S. website are now available and supported through a U.S. based customer service center and hotline. LabStyle's membership-based pricing for direct-to-consumer test strip sales offers users a very cost-effective and convenient solution. The Dario App is now also available through the App Store and ready for download by users across the U.S. Sales through various non-exclusive third party distributors and medical equipment suppliers are anticipated over the first half of 2016.

Through its U.S. headquarters in Massachusetts, the company is working with insurers to establish reimbursement and arrange agreements with distributors. Product orders for the U.S. market are being processed and shipped through a fulfillment center in California.

"The U.S. is the world's largest market for glucose monitoring and the launch of national availability represents a transformative achievement not only for Dario, but more importantly for users," said Erez Raphael, Chairman and CEO of LabStyle Innovations.

"Our unique ability to deliver a user-centric approach to monitoring glucose levels and other important behavioral factors will help usher in a new era for diabetes management in the U.S., delivering significant value to users, healthcare providers and the entire American healthcare system," added Todd Durniak, LabStyle's Executive Vice President and General Manager for North America.

The Dario Blood Glucose Monitoring System consists of an all-in-one Smart Meter that plugs directly into smartphones coupled with a robust, real-time mobile app, that allows users to track and monitor data such as: blood glucose measurements, carbs and insulin intake, as well as physical activity directly on their mobile devices, making diabetes data management much simpler. Additionally, users can share this data with their community, family and medical staff.

The Dario app integrates with popular apps such as RunKeeper, helping diabetics better manage exercise and fitness activities, and FatSecret, which allows for better food intake management. Instantly generated, personalized reports help users better understand why their blood glucose levels may change.

In keeping with Dario's user-centricity, the company has also focused on a new business model that will revolutionize the way people with diabetes acquire strips. Dario's exclusive membership program will allow people to sign up to a simple and hassle-free program which will deliver the right quantity of strips to their door, every 90 days at competitive prices.

Dario is a leading pocket-sized all-in-one diabetes management solution that provides users all over the world with important disease management features such as emergency hypoglycemia contacts, actionable insights and easy information sharing with medical staff. This technology is now available for people with diabetes in the U.S.

Visit usa.mydario.com for more information.