Medline Features New Products at Medtrade

MUNDELEIN, Ill. (Oct. 8, 2013)—For the first time, the seniors 65 years of age and older are now the largest in terms of size and percent of the U.S. population. Given recent reimbursement changes impacting the HME landscape and Baby Boomers outspending other generations by an estimated $400 billion each year on consumer goods and services, it’s critical to provide functional, consumer-friendly options that still promote individuality. In response to these changes, Medline Industries, Inc. launched its new patent-pending, advanced Empower Rollator and FitRight Pink underwear, as well as a variety of other innovative DME and incontinence products and programs at Medtrade.

“The new generation of seniors is more sophisticated and educated in their buying habits and they’re looking for equipment that looks less institutional yet has helpful features,” said Rich Derks, president of Medline’s durable medical equipment division. “At the same time, reimbursements are declining, so Medline has new products and programs to help HME providers enhance quality of care and grow their business.”      

New DME products and solutions Medline featured at Medtrade include:
Empower Rollator—This multipurpose rollator adjusts to make customization easy. Padded backrest flips to enable sitting from either side and a simple seat latch allows users to flip up the seat and step into the unit while still being supported. Adjustment points are color-coded bright yellow to make them easy to find. Another key feature of this patent-pending design is the ability to fold completely flat, making it even easier to store and transport. 

FitRight Pink—Drawing inspiration from remarkable women of every age, Medline has created FitRight Pink to help women everywhere feel confident and comfortable. The FitRight Pink underwear features an extra soft, pink nonwoven fabric for a feminine appearance, a super absorbent core for exceptional dryness and leak guards for worry-free containment.

Continence Care Retail Program—This comprehensive program is designed to help HME providers merchandise and sell continence care products. It also offers ways to diversify your business model, maximize sales or expand cross-selling opportunities.

Medline also showcased its latest clinical programs focused on falls management and safe and easy patient lifting to help keep patients and caregivers safe. Information on marketing and merchandising solutions is available to help grow providers’ sales and profits. Visit medline.com for more information.