ANDOVER, Mass. (Feb. 4, 2014)—Royal Philips announced the appointment of Brent Shafer as chief executive officer of Philips North America, the company’s single largest market. In his new role, Mr. Shafer will be responsible for strengthening Philips’ culture of entrepreneurship and growing revenue and market share in the United States and Canada. He will succeed Greg Sebasky, who retired from Philips Feb. 3, and he will report directly to Royal Philips’ CEO, Frans van Houten. Mr. Shafer previously served as CEO of Philips’ Home Healthcare Solutions business group. “Given the size and the dynamics of the North American market, and the opportunities that we see, we are taking decisive actions to boost new business development and grow faster than the market,” said Frans van Houten, CEO of Royal Philips. “In Brent we have the right leader to do just that as he brings a strong track record, both within Philips and outside of the company, of building successful businesses based on entrepreneurship and meaningful innovations.” Mr. Shafer brings market and business experience to his new role through various senior leadership positions within Philips and other companies including General Electric, Hill-Rom and Hewlett-Packard. Visit philips.com.