The publication aims to provide industry members with operations, finance & customer relations insights

WATERLOO, Iowa—VGM & Associates, a member service organization for durable medical equipment and home medical equipment providers, has released its fourth playbook of the year, “Mastering Business Management and Optimization.” This playbook publication aims to provide actionable insights and advice that enhance business operations, financial health and customer relationships throughout the industry.

Covering a wide range of industry topics, the playbook explores cybersecurity measures, financial health checks—which intend to prevent money from being left on the table—and proactive fraud prevention strategies that can protect businesses. 

“VGM members are beginning to plan and budget for 2025, and we want to set them up for success by offering considerations and best practices for business management operations in order to do business better,” says Mandi Rodgers, vice president of marketing at VGM & Associates. “Our goal with this publication is to encourage everyone who reads it to embrace the opportunities and challenges that mastering business management and optimization presents (in order) to flourish in 2025.”

The playbook investigates ways to enhance referral relationships and improve customer experiences, while providing guidances on operational excellence and business expansion strategies.

This playbook was released as part of VGM's initiative to release four playbooks in 2024, each focusing on one of four topics: forecasting, next generation, patient-centered care and business management operations. This playbook is centered around the business management operations topics, as well as topics in the financial, optimization and customer relations fields.