Selling is somewhat like climbing a mountain. It begins with a base of customers who presently are the stronghold of your business. They frequently call,

With the growing concern regarding reimbursement cuts, pharmacy changes, competitive bidding and the other doom-and-gloom news you hear, I say let's get

ETDBW or Easier To Do Business With has been a marketing and sales tactic for years. How do you make your business ETDBW? By knowing what the doctor wants.

While most folks are familiar with last year's Medicare Modernization Act (MMA) and its larger DME provisions, now is the time to understand the Act's

As challenging as this year has been, we will face at least as much activity and effort in 2005 to protect our industry. With the war, the deficit and

Friends and other providers frequently ask me about the future of our industry as if I were some kind of soothsayer with a crystal ball. The fact of the

Along with their funnel cakes and cotton candy, fairs and expos can provide an ideal business-grooming venue and an inventive way to reach a relatively

Invacare/Shower Chair IVC I-Fit 400-pound capacity no-tool assembly legs feature twist height adjustment Call 800/333-6900. Web site: www.invacare.comCircle

Sacramento, Calif. Buried in the 7,000-page California Performance Review released earlier last month, Gov. Arnold Schwarzenegger's office recommended

Critical Home Care Expands DME Presence Southfield, Mich. Critical Home Care acquired two DME companies last month: American Oxygen & Medical, with locations