Jack Evans is president of Malibu, Calif.-based Global Media Marketing, an HME consulting firm specializing in retail sales, layout and operations. You can reach him at jevans@retailhomecare.com or 310-457-7333.

In addition to changing rates in non-bid locations, CMS plans to lower certain rates based on regional calculations, all under the guise of streamlining the bid program
The products you display and sell, the attitude your staff presents--these need to reflect compassion and the understanding that you are dedicated to helping others live and age gracefully and with pride.