ARLINGTON, Virginia—The American Association for Homecare (AAHomecare) announced it will launch its "WHY Campaign" at Medtrade. The campaign, centered around the question "What's your WHY for being in the HME Industry?", aims to celebrate the passion and dedication of the home medical equipment (HME) community while highlighting the value of HME and the importance of membership in AAHomecare to enhance advocacy efforts.
Discovering Your WHY in the HME Industry
In a demanding and ever-evolving industry like HME, it's crucial to understand the underlying motivations that fuel individuals' commitment and dedication. For many, including AAHomecare, the WHY stems from a deep-rooted desire to ensure homecare's rightful place in America. The impact that each company makes on the lives they touch every day serves as a constant reminder of one’s WHY, especially during challenging times.
"You know your WHY—membership with AAHomecare is part of your HOW," a press release from AAHomecare said. "As the nation's No. 1 homecare policy advocate, AAHomecare stands with the HME community, fighting for their businesses and the people they serve."
Engaging Activities at Medtrade
Medtrade attendees are invited to share their personal "WHY" of being in the HME Industry at AAHomecare’s booth (#750) by filling out cards and adding to the display wall. Participants can have their WHY captured by a photographer and get inspired by fellow attendees’ cards. These images and messages may be used in future value of HME/homecare campaigns.
Promoting Membership with AAHomecare
AAHomecare is offering two promotions this month to invite companies to join and experience the ROI of membership, it said. Companies who join AAHomecare at Medtrade will be eligible to win a giveaway of a free first-year membership and a 30-minute consultation with AAHomecare policy staff on a topic of their choice. Companies who join by March 31st receive 1/3 off the membership rate for one year.
Join AAHomecare at Medtrade
AAHomecare invites Medtrade attendees to visit their booth (#750), share their WHY and learn more about the benefits of membership.
"Together, our collective WHY is changing the game in the homecare industry," AAHomecare said.
