ATLANTA (November 23, 2015)—The Best Booth Award at last month’s Medtrade in Altanta went to Mediware Information Systems. Kolby Wegener, marketing specialist, Mediware Home Care Solutions Division, explained that the company “wanted to go with a new booth design concept this year to incorporate our new Mediware branding, our new CareTend product, and our forward thinking vision.”
Wegener created an innovative, sleek, and accessible booth to accommodate booth traffic, and to provide numerous opportunities to engage with prospects and customers on the show floor.
“I feel like our design elements, including our branding colors, our semi-private booth meeting space, and large demo monitors made people feel more comfortable with the booth and interested to see what our software has to offer,” said Wegener. “The booth really made me feel like we incorporated all of those elements into one consistent message—that we are forward thinking software providers here to support the industry for the days to come.”
“We had a lot of wonderful booths at this year’s Medtrade, but Mediware edged it out thanks to the design elements that Kolby and her team so diligently set up,” said Kevin Gaffney, group show director. “It was an incredibly effective use of space that effectively displayed the cutting edge vibe that they were after.”
Visit mediware.com for more information.
Visit medtrade.com for more information.
—Greg Thompson
