CINCINNATI, Ohio—FirstLight Home Care, a provider of homecare services, will open a new location in Alameda, California later this year. The office, which is set to open in December, will be owned and operated by Nicole Freeman.
Over the past 15 years, Freeman has contributed to the marketing efforts of several Fortune 500 companies. She is a marketing professional who holds a bachelor of arts degree from UC Berkeley, as well as an MBA from Georgetown University.
Freeman also has personal caregiving experience. She has seen firsthand with her grandparents how painful and confusing finding care for a loved one can be, FirstLight said. She wants to help prevent that stress from happening to families in her community by making the path to care as easy as possible.
“My goal is to be a beacon of light that helps families find their way during a potentially dark time and give back to those who have given so much to me during my time in the Bay Area,” Freeman said. “There is a huge demand for our services all over the country, and I am so proud to be able to start a homecare business in the community in which I grew up. With FirstLight, I know I’ll receive the tools, education and resources I need to grow and succeed and to help as many people as possible.”
FirstLight Home Care of Alameda will serve clients and families in California’s East Bay region and surrounding communities. It will also bring jobs to the local community, focusing on hiring individuals with a heart for service and a genuine desire to enrich the lives of others and help them have their best day, every day.
FirstLight Home Care delivers companion care and personal care services to seniors, veterans, people recovering from illness, injury, surgery and those with Alzheimer’s and dementia. Professional caregivers help any adult needing assistance with personal care and household duties such as cooking, cleaning and running errands while providing support and peace of mind.
