CINCINNATI, Ohio (November 23, 2015)—FirstLight HomeCare, provider of quality, affordable, non-medical in-home care for adults, has announced that it has hired Larry France as the director of franchise development to help meet the growing demand for services in the senior care industry.

That demand comes from nearly 10,000 Baby Boomers each day who, according to Pew Research, are turning 65, and nearly 90 percent of seniors who said in an AARP survey that they want to age in place.

“We’re excited about Larry’s vast experience in senior care and franchising,” said Jeff Bevis, FirstLight HomeCare chief executive officer. “I’m confident that he will put his experience to work to help us continue to provide people-first care to seniors, people with disabilities, those in need of recovery or rehabilitative services and veterans.”

France brings to the executive team more than 20 years of inside and outside sales experience and 12 years of franchising experience to compliment the team’s combined 100 years of home care and franchise experience, which has enabled the organization to provide quality, affordable, non-medical, in-home services to thousands of families in 30 states across the country.

For more information about FirstLight HomeCare visit the website at www.firstlighthomecare.com.