ATLANTA (August 23, 2017)—Representatives from Dearborn, Michigan-based Ford have signed on to exhibit at Medtrade, scheduled for October 23–25, 2017, at the Georgia World Congress Center in Atlanta. According to Julie Ellenberger, brand manager, Transit/Transit Connect/E-Series, Ford, analysts at the car and truck powerhouse see strong potential in the HME industry.
“When the team was taking a look at our schedule for the coming year, and looking at new opportunities and growth areas, at Medtrade we saw a ton of growth opportunity in the homecare industry,” says Ellenberger. “To us, it was a no-brainer that we needed to have a presence there with our van line-up in particular.”
The Ford booth will feature two vans so that attendees can see the configurations first-hand. “We want to get across that Ford has an extremely extensive lineup to meet the growing demands of this industry,” explains Ellenberger. “We have The Transit, which is our full-size van offering, along with the Transit Connect, which is the compact van.”
“It’s been a few years since Ford exhibited at Medtrade,” confirms Kevin Gaffney, group show director, Medtrade. “We are thrilled to have this iconic brand back at the show. It will be a great opportunity for attendees to explore new vehicle possibilities.”
Visit medtrade.com for more information.
—Greg Thompson
