BURKBURNETT, Texas—HomeWell Care Services, an in-home care services provider, announced the relaunch of its “GoHomeWell” post-medical care program. The revamped program, which was initially launched in 2019, aims to provide franchise owners with advanced tools, resources and data-tracking capabilities to deliver outcomes-driven care and strengthen partnerships with health care providers. The program relaunch intends to focus on reduced hospital readmissions for users.
“The updated GoHomeWell Program shows our commitment to using analytics in driving quality care—truly a key step forward for our franchise in a rapidly evolving health care ecosystem,” said Michelle Cone, senior VP of training and brand programs at HomeWell. “We’re not just helping clients successfully transition back to everyday life at home, but also helping our agencies equip themselves with practical data around lowering readmission rates to substantiate their services.”
The company said GoHomeWell has helped support its personalized homecare services since its inception. The program aims to assist clients during their recovery journey at home following an extended hospital stay, rehabilitation stay or surgical procedure. The relaunch seeks to offer several new enhancements, including a readmission rate tracker. Cone said the tracker tool aims to empower care teams to measure, monitor and improve 30-day readmission rates, and offers data-focused client care.
“The readmission rate tracker alone highlights our dedication to both data and personal care—something that few competitors can offer,” Cone said.
In addition to the GoHomeWell program relaunch, the company introduced a newly redesigned marketing hub, which is a storefront and platform that aims to equip franchisees with updated collateral, operational resources and marketing tools.
“The new marketing hub empowers franchise owners to amplify our signature programs, including GoHomeWell, through customized, locally targeted marketing and streamlined operations support,” said Mishelle Payne, senior VP of marketing for HomeWell. “With these new tools, our franchisees can deliver a consistent and powerful brand message that truly resonates with clients and partners.”
Together, the GoHomeWell program and marketing hub intend to streamline client care delivery, foster relationships with health care providers and referral sources and reduce overall costs.
