Early bird pricing for HME event ends April 18

WATERLOO, Iowa—Registration for VGM’s annual Heartland Conference, which will be held June 9-11, 2025, in Waterloo, Iowa, is now open.

The VGM Heartland Conference brings together professionals throughout the home medical equipment (HME) and complex rehab technology (CRT) industries from across the country to learn from the industry’s top professionals, see the latest product innovations and network with their peers.

Registrants can choose from more than 60 educational sessions and panel discussions to attend and earn contact hours and continuing education units on topics such as billing and compliance, technology and security, business operations, complex rehab technology, leadership and people strategy, respiratory, sales and marketing, as well as integrated health and policy topics like accessibility, wound care, government and more.

“VGM Heartland Conference always offers a fun, vibrant and dynamic atmosphere for attendees to forge new connections while enjoying the famous VGM and midwestern hospitality,” said Jill Blaser, Heartland Conference chair. “There is something for everyone at the Heartland Conference, where community meets opportunity and knowledge meets innovation.”

Early bird pricing is available to those who register before April 18. Passes are all-inclusive and also cover meals, entertainment and networking opportunities like the “Party on the Plaza” kick-off event, the new “Mingle on Main Street,” and the concluding Farewell at the VGM Farm, the WaterLuau. That’s right, pack your Hawaiian attire!


“The rapidly evolving industry has potential for transformation, innovation, and growth, and attending Heartland Conference is the key to unlocking the potential of everyone’s business,” said Lindy Tentinger, president of VGM & Associates. “VGM is committed to providing the industry with the tools and expertise needed to thrive in an ever-changing healthcare landscape. This one-of-a-kind event offers attendees a unique opportunity to come together and learn how we will chart a course towards a future increasingly centered around home care, ensuring that providers are at the forefront of this transformation with the latest technological advancements.”