ATLANTA—Trella Health, a provider of market intelligence and integrated customer relationship management (CRM) solutions to the post-acute care industry, announced the launch of its new product, Sprout, for small home health and hospice providers. Trella said the solution enables small organizations to compete like an enterprise through artificial intelligence (AI)-powered referral source recommendations handpicked for their business and a dedicated analyst.
"We are thrilled to deliver a simplified market intelligence solution designed for small post-acute businesses," said Jess Chew, vice president of marketing at Trella Health. "At Trella, we believe that when health care organizations compete for patients based on performance, it leads to healthier outcomes for everyone. This type of data-driven sales and marketing approach has been out of reach for most smaller organizations because of cost and expertise—until now."
Sprout enables smaller and emerging businesses to start leveraging data to inform their growth. It includes AI-generated referral targets, compelling data points to stand out when meeting with referral targets, a recurring review of the market and a dedicated Sprouts analyst to guide the organization on its new data-driven sales and marketing journey.
"As a Trella customer and early adopter of Sprout, the automated delivery of referral recommendations with quick insights is valuable," said Austin Degenhardt, director of community relations at Health Link Home Health Agency. "Sprout has also provided us with unique insights and taught us more about Trella."
The Trella team said it has worked closely with customers to understand their business needs to develop an effective solution. The team will continue to collaborate with customers and innovate the Sprout solution with upcoming releases including additional targeting strategies and functionality.
For more information about Sprout—click here
