NEW YORK (May 28, 2022)—The Visiting Nurse Service of New York (VNSNY) announced that it is rebranding as VNS Health—a move that makes it easier to understand and access the full and comprehensive range of health services offered by the organization, and that better reflects its mission and focus.
Building on the nonprofit’s more than 125-year legacy as a trusted home- and community-based health care organization, the new name both honors the vision of founder Lillian Wald, America’s first public health nurse, and reflects who VNS Health is today: a dedicated, forward-thinking health care organization that supports the health of its patients, clients, health plan members and their families in many different and interconnected ways.
“Strategically, this change supports our forward-looking pillar of growth and diversification, and culturally, it unites us as one organization and one team with one clear mission. It also allows us to expand the reach of our mission while simplifying the health care experience for millions of people in New York and beyond,” added Dan Savitt.
The VNS Health rebrand also introduces a vibrant logo and a new tagline: “The future of care. The comfort of home.” These evocative words capture the distinctive value of the organization and underline the central focus of VNS Health: delivering exceptional care in the comfort of one’s home and community.
“Our ultimate goal is to make it as easy as possible for the people we serve—as well as our provider and health plan partners—to understand that we offer a full range of programs, services and solutions that will help them along their healthcare journey,” Savitt said.
While the new name does not change how VNS Health is structured, as of May 18, 2022, all parts of the organization, including VNSNY Home Care, Hospice and Palliative Care, Partners in Care, Behavioral Health and VNSNY’s Care Management Organization, unite under the name VNS Health—operating as one organization and one team with one mission. The full transition is expected to take place over a 12 to 18-month period, with name changes for health plans VNSNY CHOICE and SelectHealth taking place this summer and fall.
Visit vnshealth.org for more information.
