One Nation, under God, indivisible We repeat these words in our Pledge of Allegiance. We say That has only one meaning: not separable into parts. We are
If it sounds too good to be true, it probably is. That's a lesson Melinda Douglas said she learned after falling for a marketing scheme involving her
Selling is somewhat like climbing a mountain. It begins with a base of customers who presently are the stronghold of your business. They frequently call,
With the growing concern regarding reimbursement cuts, pharmacy changes, competitive bidding and the other doom-and-gloom news you hear, I say let's get
ETDBW or Easier To Do Business With has been a marketing and sales tactic for years. How do you make your business ETDBW? By knowing what the doctor wants.
While most folks are familiar with last year's Medicare Modernization Act (MMA) and its larger DME provisions, now is the time to understand the Act's
As challenging as this year has been, we will face at least as much activity and effort in 2005 to protect our industry. With the war, the deficit and
Friends and other providers frequently ask me about the future of our industry as if I were some kind of soothsayer with a crystal ball. The fact of the
Along with their funnel cakes and cotton candy, fairs and expos can provide an ideal business-grooming venue and an inventive way to reach a relatively