Toronto
Dorel Industries — makers of the Schwinn bicycle, office furniture and myriad other products — has announced it will enter the home health care market.
Marketing under the “Ability Care Essentials” label, the company will offer DME items such as walkers, canes and bath safety products, along with a new scooter sold under the name Transport by Schwinn. The company will sell these products through its Cosco Home & Office and Pacific Cycle divisions.
Martin Schwartz, CEO and president of Dorel, said the company has been planning to expand into home health care for the past 18 months. “As baby boomers approach 60, this emerging market presents excellent opportunities,” he said. “In addition, there is an ease of entry in this category as the competition is fragmented … The combination of Cosco with Pacific Cycle's Schwinn label provides two powerful brands that we expect will make an impact in the industry. We intend to proceed prudently and anticipate sales of $25 million within three years.”
