Mishawaka, Ind. HMEs continue to open in Wal-Mart as providers hope to boost their profiles and increase cash sales. In the latest move-in, American Medical

Mishawaka, Ind.

HMEs continue to open in Wal-Mart as providers hope to boost their profiles and increase cash sales. In the latest move-in, American Medical Oxygen Sales opened its first Wal-Mart Superstore in June.

The 760-square-foot store offers a variety of DME, mainly mobility items, power wheelchairs, scooters, bath safety, ADLs and lift chairs, according to company Vice President Rob Newell.

“We felt it was a good way to get our name out there and do some advertising. There's a lot of traffic flow going through Wal-Mart,” he said. “We're also interested in increasing our retail sales and cash items.”

The Hammond, Ind.-based provider, founded in 1953, operates three locations in northern Indiana and has annual revenues of $4.2 million.

According to Newell, American Medical Oxygen Sales is in talks with Wal-Mart about opening possible stores in other locations.

In recent years a number of providers, including major players like Apria, The Scooter Store and Hoveround, have opened locations in the world's largest retailer.