AAHomecare Announces Digital Marketing Campaign

WASHINGTON (March 14, 2014)—The American Association for Homecare (AAHomecare) announced the creation of a new digital communications campaign aimed at driving consumer awareness about the painful and disheartening problems associated with Medicare reform mistakes that are restricting consumers’ access to home care medical equipment, services and supplies. “This campaign will help consumers better understand why flawed policies affect their health and how they can make their voices heard, said Tom Ryan, president and CEO of AAHomecare. “Consumers will be able to stand up and defend their access to the equipment, services and supplies they need to receive healthcare at home.” “This campaign will help reach, educate and unite consumers around our shared mission of strengthening access to care for the millions of Americans who require medical care in their homes,” said Robert Steedley, president, Barnes Healthcare Services and chairman of the AAHomcare Board of Directors. The campaign will kick-off in early April and will be managed by AAHomecare with Lisa Wells, president, Get Social Consulting, Inc. and supported by Anna McDevitt, president of Laboratory Marketing. “We are honored to support the HME industry in this effort. The heart of the whole campaign will revolve around humanizing the policy issues that are hurting the patients we serve as care providers. As care advocates and small business owners, we will be sharing individual, personal stories in a format that is visual, viral and digital,” said Lisa Wells, president of Get Social Consulting. "Digital media is a powerful tool for uniting providers and consumers to make our voices heard in Washington. Our mission is to help consumers understand the power they have to speak up for their quality of care – and give them the proper tools to do so. We are thrilled to be part of this advocacy initiative,” said Anna McDevitt, president of Laboratory Marketing. “AAHomecare is excited to be working with Get Social and Laboratory Marketing. This campaign will be a rallying cry for consumers and share AAHomecare’s messages on a national level,” said Ryan. Campaign resources and specifics will be shared with providers as the kick-off date approaches. Industry supporters and HME businesses should contact Beth Ludwick at AAHomecare for more information and to learn how they can get involved.