WASHINGTON, D.C. (April 22, 2021)—AAHomecare is kicking off a sustained earned media campaign to build awareness of the essential, high-value care that the home medical equipment (HME) industry delivers. The campaign is led by Keybridge Communications, who will engage influential health care journalists as well as develop and place op-eds to highlight the industry’s important role in the health care continuum and make the case for HME policy priorities.
“Stepping up our strategic communications capacity is essential to our continued efforts to bring home more policy wins for HME suppliers and manufacturers,” said Tom Ryan, AAHomecare president and CEO. “Keybridge Communications brings a strong level of experience in developing effective messages and demonstrated ability to drive media coverage that make them an ideal partner in this effort.”
The campaign will focus on demonstrating the value through increasing news coverage and placing op-ed columns in national and other high-impact media outlets, as well as with publications that influence policy on Capitol Hill and in the administration. AAHomecare will also utilize Keybridge’s capabilities to help move the needle in support of major state-level legislative initiatives.
“HME’s important role to protecting patient health has never been more evident thanks to our industry’s contributions in fighting the COVID-19 pandemic,” observed Ryan. “This campaign will underscore those tremendous efforts and also make sure that the public and policymakers understand the critical need to support this industry to serve the ever-growing population of Americans who depend on the care we provide.”
Visit aahomecare.org for more information.
