Amoena and Juzo Host 4th Annual POWER Symposium

NASHVILLE, Tenn. (Nov. 11, 2013)—Specialty retailers catering to health and wellness needs and medical equipment providers have a great opportunity to gain knowledge to help increase profits at the fourth annual Providing Opportunities for Wellness, Education and Renewal (POWER) Symposium. Amoena, a leader in breast care product design and manufacturing, and Julius Zorn Inc. (Juzo), a medical compression garment manufacturer, are sponsoring the conference geared toward DME providers, women’s and hospital boutiques, and orthotics and prosthetics practitioners (O&Ps). The two companies are bringing together medical and marketing experts in Nashville, Tenn., March 6 - 9, 2014 to exchange ideas about proven ways to approach business challenges, better connect with customers and ultimately improve sales. POWER provides an opportunity for attendees to learn how to successfully transition from reimbursement to cash sales by expanding their product mix. “As industry leaders, Amoena and Juzo must stay on top of market trends and consumer insights. We feel a shared responsibility to provide opportunities for our retail partners to do the same,” says Tom Musone, Marketing Director, Juzo. “The POWER Symposium is our avenue to do just that.” The three-day symposium, to be held at the Gaylord Opryland Resort & Convention Center, will cover topics ranging from disease state and surgical trends to business challenges and proven solutions. POWER also features workshops that address wellness needs of today’s consumer and healthcare providers. The schedule includes: • A variety of advanced educational courses approved for more than 11 CEU credits • Presentations from renowned experts on marketing outlining how to develop solid business solutions to overcome industry challenges • Sessions examining current surgical trends in vein practices, breast surgery and lymphedema and ways to promote recovery products to medical professionals • Q&A workshops hosted by representatives from Medicare and the Board of Certification/Accreditation, International (BOC) to explain accreditation; medical record documentation; coverage; claims submission and more. “Attendees will gain business insights and have the opportunity to explore trends with leading authorities in the field, as well as network with their peers,” says Marcie Peters, President and General Manager of Amoena USA.” Amoena and Juzo also will showcase new product lines designed to enhance a person's lifestyle.” “Over the last three years, we’ve received a tremendous response from attendees, and the 2014 POWER Symposium is shaping up to be the best yet,” says Musone. “Our hope is to renew our retailer partners’ excitement in their business and equip them with the knowledge and tools to further their own success. The symposium will wrap up March 9, but interested attendees can register to take the Juzo Advanced Compression course or the Amoena Advanced Fit course on March 10. Click here to view the complete list of speakers and the symposium schedule. To learn more or register, visit thepowersymposium.com.