BOC Appoints New Marketing Manager

OWINGS MILLS, Md. (Feb. 12, 2014)—Last week, the Board of Certification/Accreditation (BOC) welcomed Carrie Green to the BOC staff as marketing manager. Green is responsible for developing and implementing BOC’s marketing strategy to improve communication with stakeholders and uphold customer satisfaction. She is also charged with building BOC’s brand awareness and solidifying the brand with new initiatives through print, web and social media channels. Green comes to BOC from Teltek Systems Inc. in Westminster, Md., a company that provides full-service technology support in Maryland, Washington, D.C. and Virginia. Green worked as their marketing manager to create and maintain two weekly blog columns, develop content for the website and marketing collateral, and manage their social media outreach. She also volunteers as director of blogging for the Baltimore Chapter of the American Marketing Association. Green is a graduate of Loyola University Maryland with a degree in political science. “We are excited to welcome Carrie to our team at BOC,” said BOC President and CEO, Claudia Zacharias, MBA, CAE. “Hiring a professional with her expertise will accelerate our ability to combine diverse marketing goals into a comprehensive plan.” “I am happy to contribute my skills and experience to BOC and look forward to discovering new ways to support our certificate holders and accredited facilities through our strategic marketing efforts,” said Green. Green succeeds marketing and creative design coordinator Carli Cohen, who left BOC in July to pursue a career in freelance graphic design. Visit bocusa.org.