Brightree Acquires Strategic AR

ATLANTA (Jan. 13, 2014)—Brightree LLC, the leading provider of cloud-based clinical, billing and business management software solutions for the post-acute care industry, announced that it has acquired Strategic AR Solutions, LLC, a provider of private-pay billing and collection solutions. Under the terms of the agreement, Strategic AR will operate as a separate business entity and will continue to be led by Kevin Winkley, the founder and CEO of Strategic AR. Strategic AR’s solutions include traditional mail, voice response and online capabilities to engage patients at the right time to collect payments faster. When integrated with the billing system of record, providers can further automate business processes and reduce the amount of time and effort associated with patient collections. With this agreement, Strategic AR will continue to provide leading technology solutions and enhancements to its industry-leading platform that benefit customers of all major home medical equipment (HME) billing systems. For Brightree customers, additional integration, such as the automatic posting of payments back into the billing system, will be made available. “In the past, many home care providers have chosen not to pursue the patient portion of an order due to the manual-intensive business processes required to collect the amount owed,” said Dave Cormack, president and CEO of Brightree LLC. “With greater adoption of high deductible plans and an increase in private pay patients, we believe patient collections must become a critical component to every HME provider’s success in 2014. Based on these changing dynamics and increased demand from our customer base for a more tightly integrated payment solution, it made perfect sense for us to forge this deeper relationship with Strategic AR.” According to Winkley, “Payment practices in the healthcare industry have changed dramatically during the past several years, and it is now more acceptable for HME providers to ask for the patient co-pay upfront and to have a patient’s credit card on file for re-orders. We felt it was the right time to align ourselves more closely with Brightree as the dominant software vendor in the HME industry, and we look forward to continuing to deliver first-class solutions and customer service to all of our customers regardless of their billing system.” Current Strategic AR customers should continue to contact their existing customer support representatives. For more information about Strategic AR, visit strategicar.com. About Brightree LLC Brightree is the leading provider of cloud-based software for the post-acute care industry. Our 500 team members serve more than 2,700 companies in the HME, home health, hospice, O&P, HME pharmacy, home infusion and rehab home care segments. Brightree's SaaS software solutions follow the natural workflow of providers to automate and improve how they manage their businesses. The company is ranked as one of the top 100 healthcare IT companies in the U.S. on the prestigious Healthcare Informatics 100 (HCI 100) list. For further information, visit brightree.com or call (888) 598.7797. Brightree is a registered trademark of Brightree LLC. About Strategic AR Strategic AR is leading the healthcare industry in private-pay billing and collection services for the home medical equipment and durable medical equipment industry (HME/DME). Strategic AR was ranked for the second year in a row on Inc. Magazine’s annual Inc. 500/5000 list, an exclusive ranking of the nation’s fastest growing healthcare IT companies. Utilizing advanced technologies such as Virtual Agent and Patient Portal coupled with traditional mail, Strategic AR’s suite of solutions engages the patient at the right time, securing payment in a timelier manner. The company’s software solutions and services help providers automate billing procedures and create workflow efficiencies that improve financial performance. The company was founded in 2006 and is based in Overland Park, KS. For additional information, visit strategicar.com or call (913) 744.3360.