PORT WASHINGTON, N.Y. (AUGUST 25, 2015)—Drive Medical, a global manufacturer of durable medical equipment, announced today that is has acquired the entire product line of the consumer brand HurryCane, from the Marketing Architects portfolio of companies. HurryCane, one of the best-known and most-respected consumer brands in the healthcare market, is the #1-selling cane in the United States.
Introduced to the consumer market in 2011, HurryCane employs a patented design that allows for maximum mobility on all terrains along with continuous balance and stability. HurryCane products include the Freedom Edition and the HurryCane Go. Drive intends to leverage this well-known brand and market the HurryCane products to its global network of providers, distributers and retailers. Strong consumer demand for HurryCane products will provide additional revenue opportunities for Drive’s global network of providers, distributers and retailers.
Harvey P. Diamond, Chief Executive Officer of Drive, said, “HurryCane is a terrific brand with a breakthrough product that already offers security and stability to millions of customers across North America. We believe that along with that brand recognition comes a huge market for HurryCane products, and with Drive’s extensive manufacturing and distribution capabilities, these products will soon be sold all over the world, as will the many new HurryCane products soon to be introduced. We welcome HurryCane to the Drive family.
Chuck Hengel, founder of the HurryCane, said, “Over the past three years, we’ve beem able to see so many lives in the U.S. positively impacted by the HurryCane. Now we’re excited for Drive Medical to bring this life-changing device to people on a global scale.”
Kirsten Newquist, Drive’s Vice President of Channel Development, will oversee the marketing, sale and promotion of all HurryCane products, under the leadership of Jeffery Schwarts, a co-founder of Drive and it Executive Vice President.
Terms of the transaction were not disclosed.
Visit drivenedical.com for more information.
