Monday, June 8, 2015
Old Forge, Penn. (June 8, 2015)—Golden Technologies unveiled its new website, a mobile-friendly site with features that will better educate consumers surfing the Internet for information on lift chairs, scooters and power wheelchairs.
“We are very proud of this new site. It features all of the latest technology in web design that will make it easier to navigate through the site to find the products and features consumers are looking for,” says Patricia O’Brien, director of marketing and merchandising.
The new site is designed to be mobile-friendly and easily viewed on any mobile device, including smartphones and tablets. In addition, the site features a link on every product page where consumers can click, fill out a brief form and have the information sent to their nearest Golden Flagship Retailer.
“We are always looking at ways to drive more traffic to our retailers. With this new feature, a consumer who has questions about a specific product can submit an email that will be delivered directly to their closest flagship dealer. All the dealer has to do is follow up with that consumer and invite them to their store, starting the relationship before the consumer even walks in the door. As we all know, relationships are a big part of the sales process,” says O'Brien.
One of the most informative parts of the new website is the product accessory buttons on each lift chair page. Each button is a link to information on a specific fabric upgrade or accessory, such as Brisa or heat and massage.
“This information has been customized to each chair model,” explains O’Brien. “For example, the MaxiComfort models are available with more upgrades and options than a Value series chair. Consumers will be able to easily see what’s available on each model, helping them make informed decisions on our chairs before they walk into a showroom.”
The new site continues to provide the Golden Dealer Locator, a helpful resource for consumers looking to find the Golden dealer nearest them.
“This part of our website has proven to be extremely beneficial for driving traffic to our dealers. It gives so much information to consumers, including the product lines carried, if the dealer is an authorized service center and in the case of Flagship Retail locations, how many Golden chairs they have on display on an average day,” says O’Brien.
