OLD FORGE, Penn. (April 8, 2021)—Golden Technologies announced that Alyssa Golden has been named content coordinator in the marketing department. Golden previously served as marketing assistant on the team since last fall. She will continue to support all divisions in her activities. She is the first third-generation to work at the family-owned business.
In her new role, Golden is responsible for leading the ongoing strategy to develop written and video content for use on social media and other digital marketing platforms. Delivering engaging content is more important than ever to help grow Golden Tech’s following on multiple social media channels to drive traffic to the company website and build overall brand awareness of all product lines.
“Over the past few months, Alyssa has impressed the marketing team with her dedication, passion, and eagerness to learn all she can about the company,” said C.J. Copley, executive vice president of sales and marketing. “We look forward to her bringing her creativity and enthusiasm to developing content.”
Alyssa Golden will continue to produce the monthly employee newsletter, the Golden Voice, which highlights employee milestones, recent community relations activities, upcoming events, and new product launches to help boost company knowledge as well as company comradery by showing how all employees work for a common goal—helping people live better lives thanks to Golden products.
Golden will also create monthly editions of a new Retailer Rundown digital newsletter for retailers that will include product information and updates, articles on how to effectively market Golden Tech products, and news on other marketing initiatives and promotional offers.
Prior to joining the company, Golden served as a marketing intern at Universal Music Group in Philadelphia, Pennsylvania. She holds a bachelor’s degree in business from Berklee College of Music and a master’s degree in communication from Drexel University. Golden is also a freelance event vocalist performing live locally and nationally at professional sporting events.
Visit goldentech.com for more information.
