New Niche Markets Track Covers Six Educational Sessions at Medtrade

ATLANTA (July 1, 2014)—Cultivating a niche market is not easy. Providers who dabble will likely not succeed, but those willing to put in the proper training and capital investment can establish a profitable business. These niche markets may represent a side business, or in some cases they may blossom into the main business. As a new track among Medtrade's educational sessions, niche markets will cover home modifications, therapeutic footwear, ventilation services, support surfaces, home accessibility and home evaluation/aging in place.

Educational Sessions in the New Niche Markets Track

Home Modifications - Essentials for Success An in depth look at the "Four Essential Aspects of Marketing for Success" in this marketplace. Presenter: Bill Stelzer, coach/owner, Bill Stelzer Consulting and AHIA Integrating Modern Therapeutic Shoes into a Comprehensive Treatment Plan for Diabetes Patients The presenter will explain how a clinician can recognize and assess who may benefit from therapeutic shoes and/or foot orthoses. Presenter: Dennis Janisse, CEO & president, National Pedorthic Services, Inc Is Your HME Company Providing Quality Ventilation Services? More and more companies are providing noninvasive and invasive ventilation to their patients. Is your home ventilator program providing value while reducing your risk? Presenter: Susean Nichols, president, Millennium Management Services They’re not Mystery Ulcers - They’re Pressure Ulcers: How to Sell More Support Surfaces Why isn’t every seated dependent client sitting and sleeping on a pressure redistributing support surface? A thorough inquiry will incorporate acute and long term care, hospice, rehab and home health perspectives as it relates to DME and rehab practitioners. Presenter: Karen Lerner, regional vice president, Drive Medical Avoid Pitfalls and Develop a Profitable Home Accessibility Business Based on the series of articles published in Homecare Magazine 2014, this tract will give a comprehensive overview of the key components to developing a successful home accessibility business. Presenter: Dave Henderson, senior marketing analyst, EZ-Access There Really IS No Place Like Home: Evaluation, Equipment and Options for Aging In Place This session will provide the DME supplier with evaluation ideas and solutions as well as product solutions to help family caregivers assist elderly family members to live and age safely at home. Presenter: Kay Koch, OTR/L, ATP, rehab clinical education manager, Invacare Click here to register for Medtrade.