Premier Care in Bathing to Launch Fully Integrated Marketing Programs

NEW YORK, N.Y. and SOUTH DAYTONA, Fla. (Dec. 5, 2013)—Premier Baths, Inc., (Premier Care in Bathing), an industry leader in senior and disabled care bathing products and services, announced that it has engaged Paradysz and PM Digital as its agency to launch the company’s new integrated online and offline marketing programs. Paradysz and PM Digital will serve as Premier Care in Bathing's agency to provide a range of services, including their overall marketing strategy, creative, direct mail, print, insert media, search engine marketing (SEM), search engine optimization (SEO), social media, and email marketing. The team will also provide deep analytics and performance management reporting to enable the organization to quickly optimize campaigns based upon real-time learnings. Ultimately Paradysz / PM Digital will work with Premier Care in Bathing to build a fully-integrated multi-channel marketing campaign geared to help the company better engage with its existing customers, as well as identify new prospective customer segments on a more personalized and active level across a range of critical channels. “With the senior and disabled care audience constantly evolving and continuing to leverage more channels to make educated purchasing decisions, we understand how critical it is to integrate our marketing efforts across all touch points, both on the traditional side as well as on the digital side," said Patricia Campbell, chief marketing officer of Premier Care in Bathing. "We selected Paradysz / PM Digital because they are true innovators in their respective marketing disciplines, and we are confident that, together, we will receive a fully integrated and impactful marketing strategy to help retain, engage, and grow our customer base." “We look forward to leading the way for Premier Care in Bathing as they usher in a range of new marketing strategies and innovative campaigns,” said Chris Paradysz, founder and chief executive officer of Paradysz / PM Digital. “We love the brand! Its product is top in the category in quality and their customers rave about it. We will be doing some very cutting edge innovation with the Premier Care in Bathing team. We are very excited.” For more information on Premier Care in Bathing, product descriptions, and a list of locations, visit premiercarebathing.com. For more information on Paradysz and PM Digital visit paradysz.com and pmdigital.com.