ATLANTA (November 1, 2022)—SageHome, an aging-in-place specialist, announced its acquisition of Midwest Bath Company LLC, accelerating its goal to provide a national, full-service home modification solution to the United States market.
Headquartered in Moline, Illinois, Midwest Bath is a bathroom remodeling company that specializes in bathroom upgrades for consumers, with a focus on providing seniors, and those with access difficulties, stylish and safe bathroom upgrades. Serving customers across Illinois and Iowa, Midwest Bath has developed an expertise in providing rapid one-day installations of walk-in baths and low threshold showers, which minimize disruption to homeowners.
Following its partnership with Cairngorm Capital earlier this year, SageHome is pursuing the dual strategy of rapid organic growth and strategic acquisitions to build a national presence. It acquired New Bath Today in April and has driven strong organic growth, expanded into new territories and invested in new systems.
Chris and Karen Bowling, Midwest Bath’s shareholders, will continue to support the business, working with Brian Hutto, SageHome’s CEO, and the rest of the SageHome team to expand geographically.
Chris Bowling, Midwest Bath’s managing director, said “We are excited by this partnership and are delighted to be collaborating with SageHome. The combination provides numerous opportunities to scale further. In SageHome, we have found the right partner to help us advance our business—one who shares our vision for growth and our commitment to optimizing the customer experience. We are really excited to see what this partnership delivers.”
Hutto said “We are making great progress towards our goal of building a national aging-in-place business. A key element is our bath division, which is growing rapidly and now operates in 11 states. Midwest Bath is a great addition to our company, helping us to respond to the surge in demand for our services and offering scope for growth across Iowa and Illinois. I am delighted to welcome Chris and his team to SageHome.
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