Monday, April 14, 2014
AAHomecare’s new consumer facing campaign, Save My Medical Supplies (savemymedicalsupplies.org), has generated 725 letters to Congress in the first 24 hours after its launch.
The campaign goal is to build a public outcry on HME issues by educating consumers about how Medicare reform mistakes are impacting people with serious medical needs.
All types of medical supplies and equipment, such as wheelchairs, diabetic test strips and oxygen, are being negatively impacted by changing Medicare policies. Save My Medical Supplies strives to explain Medicare complexities and reform challenges in consumer-friendly language that is relatable, inclusive and easy to understand.
The campaign is already starting to go viral in the healthcare social media community, but we need everyone’s help to share the campaign with customers, referral sources, consumer groups and your local community.
Here are steps you can take to help the campaign transform people into advocates.
- Follow Save My Medical Supplies (SMMS) on Facebook and Twitter.
- Share the SMMS video on your organization’s Facebook page.
- Share and retweet SMMS posts on your company’s social media pages.
- Work the condition-specific pages from the SMMS web site—Cerebral Palsy, diabetes, Multiple Sclerosis, Spina Bifida, spinal cord injury and other medical supplies—into your organization’s newsletters, blog and website.
- Sign yourself and your organization’s communications staff up to receive updates from Save My Medical Supplies by e-mailing AAHomecare’s Beth Ludwick at bethl@aahomecare.org.
- Put a call to action on your Facebook page.
