This will be the fifth location of the franchise in the state

MANASSAS, Virginia– Seniors Helping Seniors in-home care services, a franchisor with more than 200 franchise partners and 400 territories nationwide, has grown rapidly in recent years. Now, local residents Monteiz and Alicia Dash have opened a new location to serve Prince William and Charles County residents.

Monteiz and Alicia have always had a passion for serving others, and their careers reflect that dedication, Seniors Helping Seniors said. Before embarking on a 22-year career in the military, Monteiz worked as a certified nursing assistant (CNA) at an assisted living facility, where he developed a deep appreciation for the elderly and their unique needs. His mother, a nurse in assisted living facilities, instilled that passion for caregiving in him, making it almost a family tradition. 

Alicia also has a background in health care, having worked as a MedTech, where she gained firsthand experience in caring for seniors and grew a strong desire to continue helping others. With more than a decade of retail management experience, she also honed her leadership and customer service skills, which she now uses to help build their business. Seniors Helping Seniors stands apart in the in-home care industry by prioritizing the hiring of active seniors to help their less active counterparts.

“Seniors Helping Seniors stood out because it’s a niche concept," said Monteiz. "We don’t just provide care for seniors—we also hire seniors. Many older adults struggle to find employment, and this model allows them to stay active, find purpose and help their peers. This business lets us help seniors age in place while also giving employment opportunities to those who still want to contribute.”

The demand for in-home care for mature populations continues to grow, with the U.S. Department of Health and Human Services reporting that nearly 70% of retirees will require some form of long-term care. Seniors Helping Seniors is expanding in Virginia. This new location in Prince William and Charles County will mark the fifth in the state and will focus on serving the Manassas-Stafford area and Fredericksburg communities.