CHULA VISTA, Calif. (October 23, 2018)—Solara Medical Supplies (Solara), a direct-to-patient supplier of advanced diabetic devices, including continuous glucose monitors, insulin pumps and other supplies for the intensively managed diabetic, announced the appointment of Aaron Heisler as chief financial officer, Joel Yerton as vice president of managed markets, and Jonathan Zalk as vice president of marketing. Solara also announced the addition of Keith Jones and Seth Segel to the board of directors.
Heisler is a seasoned financial executive who brings extensive experience in public company and private equity-backed healthcare businesses. Most recently, Heisler was the chief financial officer of Breg, an orthopedic medical device manufacturer and distributor. Prior roles also include senior-level financial positions with Guidant, Boston Scientific and Callaway Golf.
Yerton is an experienced health care executive with a background in managed markets, client services and sales. He most recently served as vice president of managed markets at BioScrip, a leading provider of infusion and homecare management solutions. Yerton has also held senior positions at Premier Pharmacy Services, Preferred Homecare, Soleo Health and CVS Health-Coram Specialty Infusion Services.
Zalk is a senior executive with more than 20 years of experience in marketing, strategic sales and commercial operations. His most recent positions include chief commercial officer of Harbor MedTech, a regenerative medicine company, and vice president of commercial operations at TWi Pharmaceuticals, a specialty pharmaceutical manufacturer. Zalk has also held leadership positions at KCI, DJO Global, Apria Healthcare, Teva Pharmaceuticals and Bristol-Myers Squibb.
Jones is currently the chairman of ABC Medical, a provider of urological, ostomy, incontinence and wound care supplies. Previously, he served as president and chief operating officer of Liberty Healthcare, a provider of insulin pumps, diabetes testing supplies and other medical equipment. Jones also was co-founder and chief financial officer of Physicians Dialysis, a provider of dialysis services, prior to its sale to DaVita.
Segel is currently the chief executive officer of ConvaTec’s U.S. Home Distribution Group (formerly Woodbury Health Products), a direct-to-consumer distributor of urological and incontinence products. Segel previously served as executive vice president of Cantel Medical Corporation, a publicly-traded medical equipment company.
“We are thrilled to welcome these talented executives into the Solara family,” said Keith Crawford, CEO of Solara. “Their multi-faceted expertise across medical distribution and diabetic devices will be instrumental to Solara as we execute our strategy to enhance patient service, expand our national reach, and increase value for our payer and manufacturer partners.”
Ron Labrum, chairman of Solara and operating partner at Linden Capital Partners, added, “This is a very exciting time at Solara. The addition of Aaron, Joel, Jonathan, Keith and Seth brings invaluable knowledge and perspective to the company as we seek to solidify Solara’s leadership position in the industry.”
Visit solaramedicalsupplies.com for more information.
