SARASOTA, Fla. (May 3, 2016)—Harmar launches its new brand tagline, “Lifts for Life.” Harmar has evolved since adopting its most recent tagline of, “America’s Lift Leader” more than four years ago. The new tagline represents the prevailing mindset of Harmar as an organization whose mission is making lives better through its broad product line of innovative lifts for mobility and accessibility.